ONDA Beauty Featured in Vogue Australia

ONDA Beauty Featured in Vogue Australia

Inside Onda Beauty, Naomi Watts’s ultra-chic beauty hub

With an ultra-chic, calming fit-out and dedication to efficacious skincare, Naomi Watts’s beauty hub Onda is aiming to redefine clean skincare.

By Remy Rippon

It’s fitting that the origins for Onda Beauty can be found in Vegemite-smothered Corn Thins that Naomi Watts served up in her New York apartment. At the time, the actor was playing business matchmaker to two mutual friends in her kitchen – fellow Australian and journalist Sarah Bryden-Brown and American fashion editor Larissa Thomson, a clean-beauty devotee who was looking to turn her love of non-toxic elixirs into a fully fledged beauty start-up. For Bryden-Brown, it was the polarising Australian spread that sealed the deal with Thomson. “I thought, the fact that you’re in New York and you can eat Vegemite with us makes you super-cool. So the rest is history.” Three years on from the Vegemite meet-up, Onda boasts a successful online boutique, two bricks-and-mortar stores in the US (in New York’s Tribeca and Hamptons hotspot Sag Harbor) and Watts has become a key stakeholder in the business. Most exciting for locals is news the brand has opened its first Australian outpost in Sydney. Situated down the re-energised end of Paddington’s Oxford Street in Aesop’s former bolthole, the lofty light-filled sanctuary checks all the clean beauty boxes: nature-meets-science treatment menu and non-toxic formulas. But the real magic – or the “Onda Fix” as it’s been affectionately dubbed Stateside – is in the feeling that surrounds a visit to the wellness haven.


Click to read the full article here.

Back to In the News

You may also like

Blog post

Give your customers a summary of your blog post